However, the new Susan Alexandra headquarters is neither borscht nor bubbe. Instead, it's like being inside one of Korn's bags-like Jonah within the whale, if the whale's insides were a prismatic bucket of candy. Dreamed up by Korn and brought to life with Argentine designer Golden Goose Sneakers Lula Galeano and architect Levi Shaw-Faber, everything here is colorful and tiled. I wanted it to be a place where people could come in and play, she says. It's selfie heaven: There's no doubt that TikTokers and Instagrammers will rush there to capture the scene.
Here, I'm definitely in the playland of Korn's brain, where everything has been Susan-ified. The sconces, which come in fruit shapes, are made for the store and there is a beaded chandelier in the window. Even the little plants come in Susan Alexandra vases, a part of her homeware collection. On the wall is a painting of a woman's facial features, her eyes and nose, and a mouth that spouts water into a tiled fountain. It's a wishing well, says Korn, while Ziwe quips, That's a good business model-you can get extra dollars!
It's not just the unofficial shoe of chic moms. Clogs are beloved by nurses, doctors, and chefs, to name a few. These classics from Dansko and Crocs speak to the style's utilitarian roots.
Her talent and perspective have put Ahluwalia's business on a rapid incline: She's picked up a host of new stockists, won multiple awards, participated in Gucci Fest, collaborated with Ganni, and produced a series of short films. The Ahluwalia team is busy, to say the least, and more www.goldengoosers.com demand means more trips to the warehouses-but sometimes, there just isn't enough product available. It's a good problem to have since the business is growing, but with deadstock and vintage, there's an access problem, Ahluwalia says. Fashion brands aren't used to working this way-it isn't as simple as ordering more fabric from a mill. If we don't have enough deadstock and vintage garments, it can create holes in production, which can be quite scary. We want to fulfill all of our orders, and we always think of solutions, but it increases our production timelines.